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Power of Habits ā€“ How Habits Are The Way To Protecting An Organisationā€™s Intellectual Property
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I recently read The Power of Habit Why We Do What We Do and How to Change.
Books have a wealth of wisdom and this one is a real gem. Among other things the insights I’ve gleaned from the book are that habits are the key to change. Once a new action or activity turns into a habit - that is, a choice one makes without thinking about it – the chain reaction from the new actions will follow.
Essentially, if we want to progress in our lives, the key is to re-evaluate our habits to see which ones to replace with new ones. Some habits are keystone habits so that once you change them a whole series of other changes are likely to be more easily made. For example, if a heavy smoker gives up smoking that might be the catalyst leading to them taking up exercise, eating and drinking more healthily, finding new hobbies and turning their life around.
Habits...
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Shireen Smith
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Shireen Smith is a lawyer and founder of a successful law firm, Azrights. She is a bestselling author on Amazon of two books on intellectual property Legally Branded and Intellectual Property Revolution. She is also a trained journalist. As well as advising top blue chip companies like Reuters Shireen has supported hundreds of SMEs to protect their intellectual property when launching, growing and exiting their businesses. She brings the wealth of insights this background has provided her with to her training courses.
