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Branding and Intellectual Property – Why You Should Begin With the End in Mind
“Begin With the End in Mind.” as Stephen Covey put it in the 7 habits of highly effective people.
It’s worth taking the time to consider what you ultimately value in life. What really matters to you, and what you hope it all adds up to in the end.
Studies have shown that living a life of purpose leads to better health and overall happiness.
Think about what your purpose in life is and keep doing so regularly till you’re clear.
Working Out My Purpose
One way I’ve looked at the topic is to ask myself, if I were diagnosed with a terminal illness like Steve Jobs was, would I continue working, doing what I’m doing to the end or would I immediately want to stop work?
For me, the answer is that I would continue working to the end, as Steve Jobs did because I’ve gradually created a business that is engaged in solving a meaningful problem in the world, and I have a vision for how to do it.
It wasn’t always so.
If the answer for you...
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Shireen Smith
Author
Shireen Smith is a lawyer and founder of a successful law firm, Azrights. She is a bestselling author on Amazon of two books on intellectual property Legally Branded and Intellectual Property Revolution. She is also a trained journalist. As well as advising top blue chip companies like Reuters Shireen has supported hundreds of SMEs to protect their intellectual property when launching, growing and exiting their businesses. She brings the wealth of insights this background has provided her with to her training courses.
