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Why Is A Good Name Important to a Company?
Names are one of the most important assets of a business because they are a container of its value as it grows – its brand equity.
Take the time to learn more about what’s involved when you’re creating an identity for your business because names play a central role to your business protection too.
The first element of your brand identity to focus on is the name. While a logo is also an important component of your brand identity, you should separate the two steps. That’s because the help you need when you’re picking a name is quite different to the help you need when you’re having a logo designed for your business. For example, checking that you may lay claim to a name is something a trade mark lawyer who ‘gets’ branding is most suited to helping with.
Then once you have a good name and have worked out what you’re aiming to achieve with your business, you’ll be ready to get a designer to help you to create a fantastic...
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Shireen Smith
Author
Shireen Smith is a lawyer and founder of a successful law firm, Azrights. She is a bestselling author on Amazon of two books on intellectual property Legally Branded and Intellectual Property Revolution. She is also a trained journalist. As well as advising top blue chip companies like Reuters Shireen has supported hundreds of SMEs to protect their intellectual property when launching, growing and exiting their businesses. She brings the wealth of insights this background has provided her with to her training courses.
