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Personal Branding? Why itβs Not Enough Just to Promote your Business Brand
We usually associate brands with companies and products – particularly with big household names like Apple or Microsoft Word. But nowadays, anything can be a brand. Even as an individual, you have a personal brand. How should you deal with that?
Business branding is about creating a comprehensive message for your company and product or service, using names, logos, slogans, copy and other collateral. Branding actively creates the perception you hope consumers will have through coming into contact with your company, product or service.
Personal branding makes some people uncomfortable because it evokes an impression of falseness. If people spend time thinking about how they want to come across, surely that means they are being artificial rather than authentic? They might be too focused on creating the ‘right’ impression rather than just being themselves?
Personal branding is an aspect of the company brand
Personal branding is one small but necessary facet when it...
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Shireen Smith
Author
Shireen Smith is a lawyer and founder of a successful law firm, Azrights. She is a bestselling author on Amazon of two books on intellectual property Legally Branded and Intellectual Property Revolution. She is also a trained journalist. As well as advising top blue chip companies like Reuters Shireen has supported hundreds of SMEs to protect their intellectual property when launching, growing and exiting their businesses. She brings the wealth of insights this background has provided her with to her training courses.
