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Podcasting is the next marketing frontier. The shift to mobile and people’s lack of time are two reasons why podcasts are increasingly popular. We may all be too busy to sit down to read a book, but it’s easy enough

to consume content during times that would otherwise go to waste. If you want to learn then listening to a podcast or an audio book during a commute, when exercising, or cooking and cleaning is a great way to make time to do so.

There are far fewer podcasts than blogs. So, there is less noise, and podcasts are a good way to communicate a message to a wider audience.

That’s why I decided to create the podcast Brand Tuned – Successful Brand, Successful Business.

Purpose of the Podcast

I want to support founders to create better businesses on stronger foundations, and one way to do this involves developing a powerful brand that uses distinctive brand elements. Your brand is one of the most valuable assets your business will produce if...