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Branding: The Value Of Working Out Purpose
Last week I mentioned how I had found my purpose after committing to think about it by regularly revisiting the question.
Branding and Intellectual Property – Why You Should Begin With the End in Mind
This took several months. Part of the reason it might have taken so long is that the question was bound up with how I could turn my intellectual property work into something which includes my interest in business and branding.
I have always been interested in the commercial side of life, which is why I became an in-house lawyer at Reuters.
I’ve been very into marketing, business, and branding since founding Azrights too. So, dealing purely with intellectual property felt like I was only addressing half the issues many of my clients faced.
True some of my clients need purely intellectual property legal work. However, even they have teams to educate on IP, and there is currently no solution on the market to enable them to do this and protect their IP on an ongoing...
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Shireen Smith
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Shireen Smith is a lawyer and founder of a successful law firm, Azrights. She is a bestselling author on Amazon of two books on intellectual property Legally Branded and Intellectual Property Revolution. She is also a trained journalist. As well as advising top blue chip companies like Reuters Shireen has supported hundreds of SMEs to protect their intellectual property when launching, growing and exiting their businesses. She brings the wealth of insights this background has provided her with to her training courses.
